You understand I had a name the opposite day from one, unnamed, Salon Proprietor. They had been very distressed. Two of their major therapist/stylist had left and arrange their very own salon. Worst nonetheless, that they had taken the entire consumer itemizing with them and had been actively mailing to it!
Most treasured asset
Like I at all times say the whole lot however the whole lot might be nearly changed in your business. Staff. Fixtures and fittings. Inventory. However the one single asset that’s nearly unimaginable and costliest to exchange is your consumer itemizing. Why? As a result of it’s this listing that brings in your cash. With out it you haven’t any business 강남풀싸롱.
So, what to do?
There may be nothing you are able to do to cease your staff leaving your salon. Whether or not they arrange their very own place or transfer to a different salon. There are steps you possibly can take, nevertheless, to minimise the injury to your business. The occasions I hear comparable tales “Oh she left and took all her purchasers together with her.” No. The real story right here is “she left and I did nothing to cease her purchasers going together with her.”
So what are you able to do? Take motion is what! Firstly my salon proprietor went authorized on the 2 offending folks. That is fine however it does not cease the injury. Secondly that they had the expertise to print out the entire consumer itemizing for every of the therapist/stylist. This listed every consumer, by turnover, for the final 12 months. The very best spending consumer on the prime, right down to the bottom spending. Armed with this data the salon proprietor referred to as the primary 20 purchasers. The decision was to tell concerning the staff modifications AND to ask them to return in for a FREE therapy with their newly assigned therapist/stylist.
Why give away therapies?
Now, you is likely to be pondering that this was business suicide. Why give away what you usually cost for? However lets do the numbers first. If you happen to seemed on the income these 40 folks generated for the salon every year I might say it will likely be a good amount of money. You want these purchasers to remain ‘sticky’ to your salon and never transfer with the therapist/stylist. You additionally know that they will not flip down a free therapy. So you have bought a good probability of protecting all that income should you’re intelligent. Worthwhile? You wager!
Subsequent you could attempt to hold the remainder of the purchasers. What are you able to do right here? Easy, write them a letter alongside the traces of “We would wish to say farewell to Jo and we want her properly. However we might such as you to return and see Mel. She….” The purpose of this letter is to entice these folks again in.
No extra wailing ‘She left with all her purchasers!’ and begin pondering ‘She left and I saved all her purchasers’