What is SEO and why is it important for your website or blog?
SEO in Sri Lanka, or Search Engine Optimisation, is the process of improving the ranking of a website or web page in search engines. By optimising for search, you can improve your visibility and drive more traffic.
It is an essential part of any online marketing strategy. It can help you attract new customers, boost sales, and grow your business!
Many different factors go into search engine optimisation, and it can be difficult to optimise on your own. That is where SEO tactics come in.
The difference between strategy and tactics when it comes to SEO
Your SEO strategies are those overarching plans that you put into place to achieve your desired results. They include things like your overall goals, the keywords you want to rank for, and the types of content you will create.
On the other hand, tactics are the specific actions you take to improve your ranking. Tactics can include things like optimising your titles and metatags, building links, and creating compelling content.
Both strategies and tactics are important when it comes to SEO services in Sri Lanka and any international SEO consultant will use a combination of both to bring in the best results for their client. The strategy lays out your plan of attack, while the tactics provide the tools you need to carry out that plan.
If you want to improve your website’s ranking, it is important to incorporate both strategy and tactics. Then you can be sure that you are doing everything possible to achieve your desired results.
How to develop an effective SEO strategy for your website or blog.
An effective SEO strategy comprises several different things. Here are some of the most important aspects to consider:
- Your target audience: who are you trying to reach with your website? Once you know this, you can tailor your content and marketing efforts accordingly.
- The keywords you want to rank for should be relevant to your topic and audience, and there are a variety of tools available online that can help you determine which keywords are the most valuable.
- Your structure and content: make sure your website is easy to navigate and that all of your content is well written and informative. The more valuable and interesting your content is, the more likely people will link to it.
- Your backlinks: these are links from other websites that point back to your own. The more high-quality websites that link to yours, the better it will rank in search engine results pages (SERPs).
A strategy is a big-picture plan for how you want your website to perform on search engine results pages. It includes all of the steps you take to improve your performance, including both on-page and off-page optimisation.